Why “Now” is Better Than “Later” for Business Growth

If you’ve ever found yourself saying, “I’ll do it when the time is right,” let me be the one to break it to you—the ‘right time’ is a myth, like Bigfoot or fat-free donuts that actually taste good.

Procrastination is the enemy of progress, or, as another sage once declared, “Perfection is poverty.” 

Here’s the deal: putting off important tasks doesn’t just delay your success; it often derails it.  Procrastination can become a habit, and before you know it, you’re shoving everything to ‘later,’ ‘tomorrow,’ or ‘next quarter.’

And this month, I’ve been really digging in and focusing on the importance of making Q4 successful, so let’s move past those Thanksgiving leftovers and football and look into your own business. 

Write down 3 key tasks you’ve been putting off and tackle them this week.  It’s not “New Year, New Me,” but “New Quarter, New Goals!”

In other words, reframe your goals with an eye towards the urgency of ‘Now.’

Time waits for no one, especially not entrepreneurs.  By taking action now, you’re giving yourself the gift of momentum.  Think of it as rolling a snowball down a hill; the sooner you start, the more it grows, and by the time winter is over, you’ve got yourself a snowman.

Actually, let’s go deeper than that.  Think in terms of new money to be made now and make that list, then think in terms of the “tax” stuff – payments, contributions, etc… you need to focus on , and then, think of the pieces of your business you need to be ready to launch and create income with as soon as the New Year kicks in. 

I’ll even go so far as saying that many of the folks who might be putting you off and not committing to purchase now could be closed now – and billed later – to generate sales right out of the gate for 2024 – if not sooner. 

This, of course, gets into some “tax” and bookkeeping pieces, so why not schedule a call with me or the team to think about the correct strategy.  Not “after the first of the year” and not “when the time is right” – now.  Let’s get a call scheduled and let’s make new money before the New Year. 

All the best,


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