Well, well, well, here we are, nearing the end of summer, and while it seems like there’s loads of time left in 2023?
There isn’t.
Football is right around the corner, and then the holidays. We’re in the third quarter, and we both know how many people and businesses quit spending in the fourth quarter, altogether.
In other words, it’s time to take a hard look at where you’re at in terms of your annual goals, the sales you want to generate, and the profits you want to take home.
Now, I understand that retailers are going to rely on the fourth quarter to get them to profitability, there’s no sense in denying that, but NOW is the time to really dig in and generate sales.
To gather up new leads and prospects.
To close sales on those folks who wanted “to think about it.”
To push through the objections and ask, frankly, why people aren’t ready to do business.
Is that “hard?” Sure. But let me tell you, being broke is harder. You’re not paying the bills with “likes” from social media, and if they aren’t writing checks with your name or your company’s name on them? Who really cares what they think?
Sound like hard talk from a tax pro?
It is, but it’s also real talk from a business owner. Our practice is about to get busy again – all those extensions we filed a few months ago are going to be coming up next month, but my point in this email is simple:
Ignore your results at your own peril.
I find, again and again, many business owners aren’t truly aware of their financials until the year is done, and that has to change. Today, pick up the phone and call my or the team and let’s sit down to discuss where you’re at, where you’ve been, and how you can ensure this year is far better than last year.
As hard as it seems to believe, time really is running out.
All the best,
Sincerely,
