Well, here we are, in 2023, and far too many business owners are in a rut. Oh, they’ve made the usual resolutions for themselves, things like “get in shape” or “spend more time with the family” or maybe even “save more money,” but in reality?
It’s just window dressing.
They said the same thing last year, and the year before, and on, and on, and on.
If you’ve found yourself nodding your head to those ideas, consider them well. As business owners, we’ve had a veritable built in excuse for mediocre performance these last few years – last year? Record inflation and rising interest rates. 2021? Staffing and expansion was limited due to the ongoing lockdowns. 2020? Covid, of course, and trying to figure out how to do everything remotely.
I’ve seen so many business owners and entrepreneurs broken by these last three years. Not financially, but spiritually. So stop for a moment and take a deep breath.
Come dream with me for a moment.
Forget the economy.
Forget the price of money.
Forget the lockdowns.
Take a step back to when you opened the doors to your company. What was the great result you had in mind? How did you envision your clients and customers leaving? What did they say? How did they act? What made your company different?
The truth is, YOU are the engine that can still make that a reality.
How you manage your teams, how you meet your clients, how you expect profits to flow through your business.
You. You. YOU!
So… what can it be?
As much as I love Michael E. Gerber, when it comes to setting goals? I love Grant Cardone and his 10X Rule. Imagine those net profits for a minute. Are the $50,000?
According to Cardone’s 10X Rule, set the bar at $500,000 this year. Why? Well, in a nutshell, if you set a goal just past achievable, the energy and commitment are still there, and still high, but the payoff?
It’s – frankly – a little underwhelming. Sure, I’d love an “extra” $50,000, but if I’m going to dedicate an entire year to something? No offense, I want more than that.
Besides – and here’s where Cardone hits the nail on the head: If you set that goal at, in this example, $500,000 and you don’t achieve it?
You’re guaranteed to make more than if you left it at $50,000.
THAT’S what I want you to think about. THAT’S the sort of goal setting I’d love to see from my clients and friends. Will that mean you have a tax problem? Sure! But what a great “problem” to have!
(But you know what? You’re going to see massive results long before the end of 2023, so that “tax problem” is really a “lack of planning problem” and I can absolutely help you sort that out long before next New Year!)
So, will you do me (and you) a favor? Will you take a few minutes to really think about what you want this year to bring for your business? It might not be all about profit, either. It could be growth, retention, training, systems, any number of things. Maybe the real goal this year is to spend less time “in” the business and more time with family and friends. There’s nothing wrong with that.
Whatever your goals, I hope you’ll take the time to dig in and really make your business work for you again.
All the best-
Sincerely,
